Blog Review! Glamour Magazine

So as part of my university module on online media, I was given the task of evaluating a news media blog, it made sense to me to look at one that covered the same topics and theme as mine. One of my favourite pastimes (and preferred method of procrastination!) is scouring through pages and pages of beauty blogs on the interwebs so I was not at all short of choices when it came to picking one to review! 

I eventually decided on popular women’s magazine ‘Glamour’s online beauty blog called ‘Girls In The Beauty Department’ as it’s my favourite go-to beauty blog!  Not just for the reviews and tips but for the super chatty, friendly tone. So read on to see what I made of the blog!

Topic Selection

The blog is updated daily by various members of the ‘Glamour’ beauty department, with an emphasis primarily on beauty and cosmetics but also expanding to many issues and topics aimed at women’s interest. Alongside the latest celebrity make up looks, and reviews of new releases from the world of cosmetics, looking at the list of archives it is clear there is much wider range of topics. Breast cancer awareness, DIY ideas and health advice are all featured categories, showing a great range of topics that appeal to the type of issues ‘Glamour’ readers are interested in.


Writing Style

The writing style is generally a very chatty, informal, friendly style making it pleasant and often humorous to read, with openings such as, ‘The other day I committed the number one cardinal cosmetic sin: I fell asleep with my makeup on.’ The articles are written as if by a friend and feel highly relatable, with witty anecdotes and often include personal stories from the author which we can identify with, making the reader feel as if they know the author. Overall it is very similar to the writing style featured in the magazine, which is what the reader wants, and feels very appropriate to the topics the blog itself covers.


Use of Hyperlinks, Audio and Video

The blog feels like so much more than just a blog with various social networking links, reader polls and various ways to give feedback, making it as interactive as possible.

The use of hyperlinks is useful although almost too much, with the main posts almost being completely detracted from by each side of the page which are filled with links. A Twitter feed with a link to their Twitter, a Facebook page link with list of members, a link to subscribe to the magazine, links to the most popular entries, links to download the iPhone app, follow them on Tumblr, recommended pages, links to past entries by date or by content – the list goes on and on, and can be overwhelming. Each blog post also comes with options to ‘Like’ it on Facebook, and to ‘Tweet’ it.

The use of audio is not as avid as the use of images or links, with it only really being used when appropriate and necessary, the same when it comes to the use of video. Posts which require an insertion of audio or video to enhance an article are used only in that circumstance and is refreshing to not be bombarded by unnecessary media.



Whilst the blog is highly informative with the regular stream of breaking celebrity and beauty news it can be overwhelming and ‘in your face’ with its use of social networking links and self-promotion, but overall it is one of the best magazine beauty blogs.

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